Ma Belle Note vs Critizr: 2026 Comparison (Pricing, Features, Verdict)

Choosing between Ma Belle Note and Critizr to manage reviews and customer feedback for your business? This in-depth comparison pits the two French solutions against each other on the criteria that actually matter to a local merchant: price, target audience, feature scope, AI, and day-to-day ease of use.

Critizr — rebranded Goodays since 2023 — is a well-established French voice-of-customer platform aimed at enterprise and large-retail customers (multi-site retail, banking, services). Ma Belle Note is a self-service SaaS at public prices, built for independent local businesses: restaurants, salons, hotels, dental offices, garages, tradespeople, shops. Both tools touch review management, but they don't serve the same segment of the market at all.

Ma Belle Note vs Critizr: at a glance

Positioning differences

Critizr/Goodays was built around a clear promise: aggregate the entire voice of the customer of a large group (public reviews, post-visit surveys, 1-to-1 conversations, NPS, CSAT) into a single cockpit for customer-experience leadership. That's relevant for a brand running tens or hundreds of locations with a dedicated CX budget and formal internal governance.

Ma Belle Note tackles the problem from the opposite end: a single merchant who wants to take back control of their Google reviews without an agency or an internal team. The pitch: "connect your Google profile, automate collection and replies in under ten minutes, no B2B sales cycle, no annual lock-in." For most French independent merchants — who have neither a CX lead nor a five-figure marketing budget — this is a radically simpler approach.

"For an independent business, the value lies in a well-collected, well-answered native Google review — not in a multi-channel voice-of-customer cockpit designed for large retail."

Feature comparison

Multi-channel voice of customer vs native Google

Critizr/Goodays excels at multi-channel collection and consolidated analysis: post-visit surveys via email or SMS, customer messaging, public review aggregation, NPS/CSAT scoring, cross-store comparative reporting. That's valuable for a multi-site retailer who wants to compare CX performance across branches or stores.

Ma Belle Note focuses on native Google reviews — the ones that lift your rating in the Local Pack and drive local SEO. For a restaurant, a salon, or a dental office, it's the Google review that converts, not an NPS dashboard. See our Google review collection page.

AI review replies

Both solutions offer AI-powered reply suggestions. Ma Belle Note pushes further on three points:

• Copilot mode (AI proposes, you approve in one click)
• Autopilot mode (AI auto-publishes after a configurable delay)
• Sector guardrails: automatic detection of sensitive topics (allergies, safety, legal complaints, health emergencies) and switch to manual approval. Without guardrails, autopilot on a dental office or auto garage can produce inappropriate replies.

Surveys and NPS

Critizr/Goodays is strong on structured surveys (NPS, CSAT, detailed questionnaires). Ma Belle Note doesn't ship NPS surveys — its core job is to convert a customer experience into a public Google review, not to run internal quality analysis. If you need a formal NPS program, Critizr/Goodays fits better; if you want to grow your Google rating, Ma Belle Note is built for that.

Reviews wall and social visuals

Ma Belle Note ships a website reviews wall that auto-displays your best Google reviews, plus a sector-specific social visuals creator (daily menu for restaurants, new collection for retail, treatment launch for beauty). Critizr/Goodays leans more toward internal reporting and corporate widgets.

Pricing comparison

The lack of public pricing at Critizr/Goodays isn't an oversight: their target isn't the independent merchant. Quotes are calibrated on the number of sites, the volume of feedback, and the functional scope — always relevant for a large brand, rarely for a single-location business.

Ease of use and onboarding

Critizr/Goodays: commercial demo, quote, contract, project-managed rollout, team training. A classic enterprise cycle suited to mature organizations.

Ma Belle Note: self-service sign-up, one-click Google Business Profile connection, first AI replies within ten minutes. No salesperson, no quote, no annual contract. Built for the merchant who wants to test before paying.

Who is each tool for?

Pick Critizr/Goodays if:

• You run a chain or group with dozens or hundreds of locations
• You have a CX department (customer-experience lead, data, KPIs)
• You need formal NPS/CSAT and a multi-channel voice-of-customer cockpit
• You're comfortable with an enterprise B2B sales cycle

Pick Ma Belle Note if:

• You're an independent merchant with 1 to 10 sites
• Your priority is Google Business Profile (rating, reviews, Local Pack)
• You want clear public pricing between €29 and €99/month
• You want to test self-service before paying
• You run a local business (hospitality, beauty, health, retail, lodging, services, trades)

Verdict: Ma Belle Note vs Critizr in 2026

Both tools are French, serious, well-built — but they play in two different leagues. Critizr/Goodays is a solid enterprise platform for retail groups and large brands with real CX governance. Ma Belle Note clearly wins on the independent segment: public pricing, multi-industry scope, AI with guardrails from the entry plan, instant self-service, zero lock-in.

If you're an independent restaurateur, salon owner, hotelier, dental practice or any other local business, Ma Belle Note is sized for you. If you run a national chain with a customer-experience department, Critizr/Goodays may justify its sales cycle.

For more, see our Ma Belle Note vs Custplace comparison, our Ma Belle Note vs Partoo comparison, and our local business online reputation guide.

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